Many Swiss companies, such as Girsberger AG, deeply embed tradition in their culture and combine it with innovation in order to remain globally competitive. Craftsmanship, a core characteristic of their products, has shaped their identity for generations. Family-owned since 1889, Girsberger manufactures high-quality furniture and remains a leader in the furniture industry through constant innovation. Davide Mastrodomenico, who has managed the company since 2023, emphasizes the importance of innovation and sustainability in an interview.
Sustainability is a core principle of the Girsberger AGThis is reflected in the use of durable, high-quality materials and first-class craftsmanship. As a result, the company produces furniture that lasts for generations, reduces resource consumption and minimizes waste. Girsberger's production has been climate-neutral since 2015, emphasizing the interplay between ecological awareness and economic success. In 2006, the company founded a remanufacturing division that focuses on refurbishing and reusing high-quality furniture in order to promote the circular economy and reduce environmental impact. "We go to the market and look for valuable furniture that can be used again. This focus was not just a question of economics, but proof that true transformation often comes from being deeply rooted in tradition," explains Davide Mastrodomenico, who set up and developed the division.
Davide Mastrodomenico"True transformation often grows from being deeply rooted in tradition."
In the midst of global challenges, from the climate crisis to digitalization, Girsberger is optimistic about the future. "The furniture industry is not bedded in roses," the CEO points out, "but thanks to constant innovation and a commitment to quality and sustainability, we are optimistic about the future." Girsberger also relies on modern technologies such as artificial intelligence (AI) to address challenges such as the recycling and reuse of furniture. AI could speed up the design process and help to effectively recycle unused furniture by generating new suggestions for use based on material properties. "There is no textbook for using AI in the furniture industry. Either you wait and maybe in a few years there will be a recommendation, or we commit now and take on a pioneering role." This attitude of the CEO underlines the commitment of Girsbergerto invest not only in the development of new products, but also in the sustainable use and reuse of existing resources.
Mr. Mastrodomenico, if you had taken a different path when you were younger, what would you have become?
"From a young age, I developed a strong interest in design, architecture, functions and cars. Even as a child, I was particularly fascinated by the design of furniture and cars. My first professional inclinations were aimed at car design. Studying or doing an internship in Turin at an Italian car dealership was one of my first concrete thoughts. Thanks to the opportunity to explore other professions and a sudden fascination for electrical engineering, I reoriented myself professionally. Looking back, I can imagine that I could have been drawn to two other career paths: the automotive industry, probably abroad, or the insurance and finance sector. In the end, things turned out the way they had to. I am very lucky to work every day in a professional environment that brings me a lot of joy and satisfaction. If I could choose again today, I would take exactly the same path again."
What is your favorite way to start your day?
"I like to be woken up in the morning by music in the background. I also really appreciate sitting at the morning table with my family and a cup of coffee before we all start our day. I use the commute to work as a leisurely start to the day. This period is often very fruitful and not yet so hectic, which gives me the opportunity to have it to myself. to develop new ideas and visions in peace."
What does success mean to you personally?
"Success is important to me because it creates moments of happiness for me and those around me. I always set myself specific goals for different situations that I want to achieve. However, my understanding of success has evolved and changed over time. While my personal success was the main focus when I was younger, I now also see my success in supporting other people and leading them to success through my actions and advice. It gives me great satisfaction when I see how my employees develop and experience success."
What would you work for free for a week?
"I love the exchange and collaboration with young people and talented people. At Girsberger, we have an average of ten apprentices in the commercial and carpentry trades, and we train at least one apprentice per area in each year of training. I always want to convey that, regardless of where you start in life and training, there are no limits to the top. With the right motivation and conviction, everyone can achieve their goals.
We regularly bring students from universities of applied sciences to Bützberg to give them an insight into the industry through workshops and practical experience. I am very happy to take advantage of these times of collaboration and personal commitment, deliberately foregoing fees and compensation and allowing these to flow into the coffers of the respective project. In return, I gain a lot of valuable experience and input. I would therefore like to be able to spend a whole week working with young people in this context."
What was the best professional advice you ever received?
"In my younger years, I was often a lone wolf in my work and liked to take on big challenges on my own. Once, when I was preparing for a big competition and a presentation, my line manager at the time asked me if he could accompany and support me on this important date. At first, I didn't understand his intention and declined. But his valuable words and the experience that followed brought me an important realization: you can be very strong on your own, but together you can become unbeatable."
We would like to thank Mr. Mastrodomenico for his contribution to this article.
This interview was conducted by telephone.
Batterman Consulting Basel AG
Executive Search,
Byfangweg 1a, CH-4051 Basel
T +41 58 680 55 55
basel@batterman.ch
