Not every succession process begins with the search for a CEO. Sometimes it starts with filling a specialized role and evolves over the course of several years. That is exactly how Patrick Ulmann’s journey at the TBB Switzerland Foundation unfolded.
When Patrick Ulmann left Batterman Consulting in 2020 to take a position at the TBB Switzerland Foundation When the opportunity was brought to his attention, he wasn’t actively looking for a job. At the time, the organization was seeking someone who could drive its digital transformation and further develop its process management. The role was a good fit not only professionally but also personally. «I was fascinated by the role and the opportunity to make a meaningful difference,» says Patrick Ulmann. His values and the foundation’s mission proved to be an exceptionally good fit. As he got to know the organization better, this impression was quickly confirmed: «Animal welfare and social responsibility have always been important to me. When I had the chance to learn about the foundation and its work, I found it very impressive. It aligned perfectly with my values.»
His career path originally began far removed from animal welfare. After completing an apprenticeship as a polymechanic (EFZ) at Georg Fischer, he made an early transition to the IT industry. Even as a teenager, he taught himself a great deal and developed a passion for computers, systems, and digital processes. «I always wanted to understand how things work. I was fascinated by the fact that technology can be used to control processes and solve problems.» Over many years, Patrick Ulmann gained experience as a systems engineer, service technician, and ICT vocational trainer. With this background, he joined the TBB Switzerland Foundation in 2020 and took on responsibility for digitalization and process management.
The foundation is one of Switzerland’s leading animal welfare organizations and operates one of the country’s largest animal shelters. Through its wide range of services—from pet boarding and animal physical therapy to guided tours and other offerings—it works every day to promote animal welfare. The successfully implemented digitization and process projects quickly demonstrated his potential. After about two years, Patrick Ulmann took over as head of the NPO Services division, thereby assuming additional responsibility within the organization: «At some point, the question arose as to whether I could envision taking on the role of managing director. For me, it was clear: If I want to take on more responsibility, I also have to prepare myself specifically for it.» That’s why he earned the Swiss Federal Certificate as a Specialist in SME Management while continuing to work. This continuing education complemented his technical experience with business management expertise and prepared him for the next level of leadership.
«I was fascinated by the task and the opportunity to make a meaningful difference.»
Patrick Ulmann
He has been serving as executive director of the TBB Switzerland Foundation since April 2024. He is particularly motivated by the opportunity to make a difference together with his team. «From the very beginning, I’ve been driven by the desire to make a difference. We have a great team and can actively shape the future. When we find good solutions for animals or successfully implement important projects, those are special moments of success.»
Today, he is primarily concerned with the organization’s long-term viability. The economic situation is influencing many people’s giving habits. At the same time, the number of animals in need of support is rising. «We’re feeling the changes firsthand. The number of people giving up their pets is rising. At the same time, society’s expectations are changing, as is the way people want to support nonprofit organizations.» The foundation is increasingly concerned, in particular, with the consequences of impulsive pet acquisitions during the pandemic, problematic animal imports, and cruel breeding practices abroad. Patrick Ulmann also observes a shift in volunteer engagement: «Many people today want to get involved on an ad hoc basis or help out directly, rather than making a long-term commitment. We need to respond to this and find new approaches.»
As he continues to develop the foundation, he still benefits from close collaboration with his predecessor Béatrice Kirn, who now serves as chair of the Foundation Board. «Her experience from over 30 years of work with the foundation is incredibly valuable. At the same time, I bring different perspectives and fresh ideas to the table. This combination makes us strong.»
Learn more about the person behind the CEO in our short interview:
Mr. Ulmann, if you had chosen a different path when you were younger, what would have become of you?
«Then I would most likely be working in the IT cybersecurity industry today. Computers and technology have fascinated me ever since I was a child. I taught myself a lot and always wanted to understand how systems work and how to protect them. The dynamics, the logical connections, and the challenge of protecting digital systems from threats still fascinate me today. The topics of digitalization, artificial intelligence, and cybersecurity continue to be a part of my life to this day.»
What is your favorite way to start your day?
«Ideally, with a good cup of coffee while having breakfast with my family. Our children are three years and eleven months old, so mornings can get pretty hectic. That’s exactly why this ritual is so important to me. With this positive start, I find it easier to begin the day feeling focused and with the right perspective. It reminds me every day of what really matters.»
What does success mean to you personally?
«To me, success means finding my own happiness, going through life with inner contentment, and being grateful for what I’ve achieved. I’m generally a very content person and don’t measure success primarily by titles or career milestones. What’s much more important to me is making a meaningful difference with passion. In my professional life, success is most evident to me when we achieve something together as a team that creates real added value—whether for people, animals, or society.»
What would you work for free for a week?
«As the executive director of the TBB Switzerland Foundation, I’m fortunate to turn my passion for animal welfare into my profession every day. If I had an extra week at my disposal, I would devote it to a social project that gives children access to animals and nature. In my view, the bond between children and animals has a special power. Animals build trust, foster a sense of responsibility, and can be important companions. Supporting such projects on a volunteer basis would be a true labor of love for me.»
What was the best professional advice you ever received?
«’Stay true to yourself and your values, even when the headwinds grow stronger.’ That’s the advice my father gave me as I set out on my path. He taught me to trust my own convictions, to remain open to other perspectives, and not to let setbacks unsettle me. This mindset often helps me, especially in my current role. In animal welfare, we have to make decisions that don’t always please everyone but serve the animals» best interests. In moments like these, clear values and a reliable inner compass are especially important.”
We would like to extend our sincere thanks to Mr. Ulmann for his contribution to this article.
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